(NDSU Athletics) FARGO, N.D. – The North Dakota State University athletic department has partnered with INFLCR and The NIL Store powered by Campus Ink to provide new Name, Image and Likeness (NIL) marketing and merchandising opportunities for NDSU student-athletes.
The NDSU Exchange from INFLCR provides a customized portal where businesses, alumni and other donors may communicate, negotiate and enter transactions with student-athletes. NDSU and INFLCR are not a party to the negotiations.
NDSU’s NIL Store powered by Campus Ink will feature officially licensed apparel and jerseys and provide unique merchandising opportunities and industry-leading payouts. Student-athletes who sign up will have a personalized digital locker room housing their merchandise.
“The NDSU Exchange and NIL Store will provide our student-athletes with unique opportunities to actively engage with businesses, our community and passionate fan base throughout the year,” said NDSU director of athletics Matt Larsen. “These platforms will ensure NDSU remains competitive nationally in this new era of Name, Image and Likeness.”
The NIL Store team handles all the creative, product creation, design, marketing, fulfillment and customer service for its student-athletes. Additionally, the NIL Store works directly with student-athletes to educate them on merchandising, marketing and sales trends to develop strategies for optimal success.
Student-athletes will access the NDSU Exchange through the INFLCR app, which includes content delivery, educational resources, payment processing, compliance disclosures, and tax reporting documents. With INFLCR’s integral regulations and procedures, each entity will be compliant.
To register with the NDSU Exchange, visit GoBison.com/exchange. This service is free to both student-athletes and businesses.
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